Brand Storytelling for Business Success
Stop being your industry’s best kept secret.
Transform “Internal Confusion” into “Instant Clarity” for Your Founder-Led Professional Services Firm.
Build a Brand Story that Connects with Your Customers.
Stop losing deals to inferior competitors simply because they tell a better story.
TRUSTED BY
Arthur Germain
Chief Brandteller
Struggling with:
Being properly valued by prospects?
Differentiating yourself from competitors and vendors?
Breaking free of industry jargon and competitive noise?
Showing customers why to choose your brand?
Connecting marketing activities with sales efforts?
Lead With Your Story
Clear, differentiated brand strategy, brand storytelling, and copywriting.
Authentic, customer-centric, value-based (not feature-based) messages.
Brand storytelling that helps
your customers say, “Yes!”
Transform from “Nobody Gets What We Do” to “Everybody is Talking About Us”
Our Brand Story Building Package, powered by our proprietary Brandtelling® methodology transforms your founder-led professional services firm from a state of “internal brand confusion” to one of “instant brand clarity” by installing your Brand Story as your firm’s brand GPS guidance system.
We move you from confusion to clarity in three simple steps:
Discovery. We stop guessing. Through executive workshops and candid interviews, we uncover your brand’s “unfiltered perspective.” This is what your customers truly value, not just what you think they value.
Documentation. We create your Brand Storybook. This serves as your central map, defining your Who, What, How, and Why.
Differentiation. We translate your refreshed brand story into repeatable assets that differentiate you from the competition and turn you into a “Category of One.” This includes elevator pitches, bios, About Us outlines, and profiles that your entire team can use immediately to navigate the market.
Client Stories
“From the outset, Arthur’s expertise and intelligence were immediately evident, guiding me through the entire process with such clarity and confidence.”
I had the pleasure of working with Arthur to enhance my new brand, and I am beyond impressed. From the outset, his expertise and intelligence were immediately evident, guiding me through the entire process with such clarity and confidence. Arthur's approachability made every step feel comfortable, and his insightful suggestions helped me discover elements of my brand story I hadn’t considered before. His perceptiveness was invaluable in understanding the nuances of my brand’s identity, and his ability to weave everything together in a compelling way was truly remarkable. Thanks to Arthur’s support, my brand now feels cohesive, authentic, and ready to make an impact. I can’t recommend his services enough!
Emily T.
Founder & Lead Coach, Mind Growth Lab
Thanks to Arthur’s support, my brand now feels cohesive, authentic, and ready to make an impact.
Start Your Brand Journey with a Brand Value Roadmap
Tired of Being Passed By? Get a Roadmap to Your Brand's True Value.
A Brand Value Roadmap provides a clear brand direction for owners and founders of technology, manufacturing, and professional services firms who are navigating growth and change.
Following a pre-session questionnaire and a 90-minute strategic call, you will receive a concise Brand Value Roadmap outlining your brand's fundamental elements – your brand purpose, how it delivers, what it offers, and who it serves, providing you with a clear path to articulate your unique value proposition and begin positioning your brand as a “Category of One” in your marketplace.
What’s inside your Brand Value Roadmap
Your Brand GPS
Checkered Flag Statement
Message Tune-Up
Next Steps Navigator
Just One Week | Get On the Right Road for Your Brand!
A Simple Process for Story Leadership™
Take Your Brand Value Roadmap for a Drive with Additional Brand Building Services
Once you have your Brand Value Roadmap in hand, we offer additional services to further Strengthen and Promote your story. Build Story Leadership™ for your brand with a next-level service to ramp up your brand marketing efforts.
Brand Story Building
Get clear about your brand story, customer benefits and unique value.
Get a Brand Storybook that contains your refreshed brand messaging in one place so you can map it to your sales materials, social media, customer success stories, website, public relations and sales or investor presentations.
Brand Tune-Up
Build the basis for sharing your brand story with a strong brand strategy and story.
Get a Brand Tune-Up Subscription to keep your brand running at top performance! Get monthly “tune-ups” for your brand strategy, content, and presentations to help you keep your brand on track.
Content Marketing
Create the content you need to build and share customer awareness for your brand.
Get a Content Marketing Subscription for monthly writing, video, or podcasts to create customer content that sounds like you, not like everyone else.
More Client Stories
“
It has been a pleasure and privilege to collaborate with Arthur and his superpowers of brand storytelling.
Our leadership team worked with Arthur for his unique vision on branding to help us articulate not just what we provide, but who we are and how we provide it. Arthur collaborated with our Chief Marketing Officer, as she led our rebranding efforts. Arthur took time to understand and learn our brand, as well our mission and vision to help us with our rebrand. His genuine passion and enthusiasm speak volumes to his talents.
Adam H.
Co-founder, Whoggga
Arthur’s branding vision helped us articulate who we are, what we provide, and how we provide it.
“
The Brand Storybook deliverable has enabled us to quickly orient creative resources as to message, tone, and culture.
The Brand Building Bootcamp and Story Strategy Development process enabled the team to debate, clarify, and elevate our brand, and thus equipped us to better communicate our value. Now we direct our startups to Brandtelling.”
Heidi A.
Executive Director, Startup Programs
“
The Brandtelling team’s skills go far beyond brand storytelling to truly understanding how to connect with our expert thought leaders when helping them put their thoughts to paper.
Arthur and team work efficiently to gather our high-level thoughts on leading industry related topics – deep diving to produce an individualistic and relative article in relation to our chosen author. We wouldn’t be able to achieve what we have without their assistance.
Jackie C.
Marketing & Corporate Communications Manager
“
Working with Arthur was an eye-opening experience in both understanding of my “true” brand and how its story matters.
It came natural and freely to Brandtelling’s team. They showed me some brand story aspects I should have already seen and also discovered things that I could have never seen without this exercise. I highly recommend investing some time and see what they can do for your story.”
Joseph O.
President, FlexSpaceNY
“
We were looking to develop a brand and a branding strategy for HRtelligence, an online platform and content designed specifically for stakeholders in the HR function.
Arthur was able to work with me and my team to create a brand identity that speaks to our target audience. I highly recommend Arthur and his Brandtelling services.”
Sima A.
Publisher and Chief Content Curator, HRtelligence
Learn More About the
Power of Story
Download Your Free Guide:
Five Steps for Telling Your Own Powerful Brand Story
Brandtelling Works
Since you were little, stories have put you at ease, put you on alert, made you listen, taught you something, encouraged you, made you laugh and even made you cry.
Your prospects and customers want to hear your stories. They want to know about you and what you can do for them. But in the end, they want to become the heroes of those stories.
I can help them get there.
And you.