The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.
This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t find in most bland vanilla corporate messages.
About Arthur Germain
Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.