November 30, 2011 by 4 Comments

Storytelling vs. Corporate Speak (A Graphic)

Business Communication
The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.

This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t find in most bland vanilla corporate messages.

See Lou Hoffman’s blog at the Hoffman Agency for more comments here.

About Arthur Germain

Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.

Filed Under: brand story telling, branding, brandtelling, visual thinking

Comments

  1. Mike Saporito says:
    December 15, 2011 at 5:30 AM

    Sweet info graphic – you use contrast well…which (ironically) is at the heart of a compelling story.

  2. Arthur Germain says:
    December 15, 2011 at 12:17 PM

    Thank you Mike, but I can’t take credit. The graphic comes from Lou Hoffman’s blog at the Hoffman Agency.

    @ArthurGermain

Trackbacks

  1. Zen and the art of brand storytelling | Brandtelling says:
    December 8, 2011 at 11:21 PM

    [...] Storytelling vs. Corporate Speak (A Graphic) (brandtelling.com) About Mark KindleyMark Kindley is editorial services director at Communication Strategy Group and has over three decades of experience as an award-winning journalist and business analyst. Arthur Germain is Brandtelling's creator and curator.More Posts [...]

  2. Telling your story | Pearltrees says:
    March 26, 2012 at 6:02 PM

    [...] This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t find in most bland vanilla corporate messages. See Lou Hoffman’s blog at the Hoffman Agency for more comments here . Storytelling vs. Corporate Speak (A Graphic) | Brandtelling [...]

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