Remember when your mother told you “sticks and stones may break your bones, but names will never hurt you”? Well, mom was wrong. The name you assign to your business is an important part of your overall brand strategy. It’s important because it denotes what you do and, in some cases, how you do it. [...]
About Karen Franse
Karen Franse is an account manager at Communication Strategy Group and has over two decades of experience in media strategy and outreach, copywriting, creative services and editorial project management. Arthur Germain is Brandtelling's creator and curator.
