Brandtelling - Part 2

Are you asking these 11 plus questions about your brand?

October 21, 2009

Who or what is your brand? Could you describe it to a six year old?
What makes your brand great? What do you tell people first?
Who are your target buyers? Who are your targets for marketing? Are they the same people? Are you sure?
What “mental real estate” are you able to own/rent/lease in the mind of [...]

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Have you read to a child today?

October 8, 2009

Today, Jumpstart’s Read for the Record campaign is setting a new world record for the “largest shared reading experience” in an effort to raise awareness for the power of early childhood literacy and to raise funds funds for early education in low-income communities. It’s a fantastic idea and I encourage you to learn more here [...]

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What is Prospect Driven Marketing and how can it help improve sales?

September 28, 2009

Is any type of marketing collateral or activity appropriate to use when connecting with prospects? Of course not! Early in the buyer process, you might want to use more informative and educational materials, while later in the process you might want to become more specific about your solutions. The real question is how do you [...]

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Can you tell your brand story to the media?

September 15, 2009

Just a quick note today. I was interviewed for two articles last week.
The first appears in Newsday and discusses Social Media Marketing Mistakes to Avoid. In the article I note that “Failing to Engage” and worrying about “Collecting Followers and Friends” are areas destined for failure in social media marketing.
The second article from Long Island [...]

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Are you provoking your customers?

September 10, 2009

In a Harvard Business Review article a few months ago (that resurfaced this week), uber-marketing consultant Geoff Moore, Philip Lay and Todd Hewlin from TCG Advisors make the point that marketers should be “provoking” their customers, not simply consulting and reacting to their requests.
In “In a Downturn, Provoke Your Customers,” the group is clear about [...]

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