There may be few more powerful words than these six:
Let me tell you a story…
From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you. Stories have heroes and villains, challenges and solutions, happiness and sadness. But most of all they are compelling. We listen, we relate and often we retell the stories we’re heard.
As we close 2011 and enter 2012, think about brand storytelling and how it can work for your brand. Think about your stories of triumphs and failures and how it has shaped you and the brand you represent.
And share those stories.
Related articles
- Storytelling Is Overlooked in Workplace Design (forbes.com)
- What’s the inciting moment in your story? (brandtelling.com)
- It’s Not About You; It’s All About Your Customer (brandtelling.com)
- How well does your team represent your brand story? (brandtelling.com)
About Arthur Germain
Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.
