The buzz you’re hearing all around you is about Content Marketing. But what exactly is Content Marketing and how can you use it to promote and share your brand story? Glad you asked. The folks at Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers, have developed the fantastic infographic below. Take a look at how you can “Jump on the Content Marketing Bandwagon” to tell your brand story. See how many of these things you are doing today and how many you might be able to leverage.
About Arthur Germain
Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.