OK, now that you’ve got that beat running through your brain, let me ask you a question:
Do you ever tear the roof off your brand story?
No, I didn’t just climb out of a flying saucer (points if you get the reference); I am wondering whether you ever really rethink and reimagine your brand story by tearing it apart and putting it back together? Sometimes it’s the best way to see if your brand story still resonates with your current and future prospects.
Take this as an exercise: write your brand story on a white board. Next, create a mind map of everything that comes from the story — how it’s viewed by the industry, what stories your customers are telling and what your team says about it. Then look for common (and uncommon) threads. Are you missing something? Can you make it sharper and more meaningful? Or does it need to change?
Now, go put on some music that helps you think and work on how to really tell your brand story.
About Arthur Germain
Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.