what’s up with that

Do you have I-am-the-Center-of-the-Universe-itis?

February 2, 2011

If you have children, or have ever entered a room with children (or adults who behave like children), you’ll be familiar with what I like to call I-am-the-Center-of-the-Universe-itis. This affliction causes the person afflicted to behave as if everything revolves around her little world. Wander into her orbit and you are assumed to be there [...]

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Why don’t they just notice?

January 14, 2011

Image by williamcho via Flickr Have you ever lost weight, gotten a new haircut, bought a new blouse, gotten a makeover — and nobody noticed? Maybe you went to a party and a few, really close people, said “I like the change!” But most poeple didn’t notice a thing unless you walked up to them [...]

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What’s the opposite of the “best” brand?

March 9, 2010

While preparing to be a panelist for a discussion on marketing, I’ve been pondering two questions the organizer asked us to consider: Image via Wikipedia What are examples of the best brands? What are examples of the worst brands? While these may appear to be opposites, I don’t think they are. See, best and worst [...]

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Who is that brand in the mirror?

July 10, 2009

“I got three passports, a couple of visas, you don’t even know my real name” “We dress like students, we dress like housewives, or in a suit and a tie I changed my hairstyle, so many times now, I don’t know what I look like!” Talking Heads, “Life During Wartime” Do you have trouble recognizing [...]

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Did you hear me say what I think I said?

June 24, 2009

We tend to like to see things as black and white, night and day, wrong and right. But there is an entire spectrum of perception between two absolutes. And given that, is it wrong to think that a story you’ve told – or the positioning statement, the speaking notes, the message points – could be [...]

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