what’s up with that

The Myth of the Big Agency

May 16, 2011

I’ve mentioned before that my real competitors often are not other agencies, but Fiefdoms, Silos and Inertia. But sometimes, I actually compete — and lose — to other agencies. I’m OK with losing an agency search to a well-qualified, innovative and imaginative agency. Really. But I can’t stand losing to another agency “because they were [...]

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Can you man up when you screw up?

April 17, 2011

The other day I screwed up with a client. I was supposed to attend an event and I didn’t. I was able to quickly recover and take steps to get the information that I missed. But that wasn’t the real issue. In explaining to my client why I had not attended the event, I ended [...]

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Are marketing agencies worth the money?

April 5, 2011

Here’s a question I bet you didn’t think you’d hear from the head of a marketing agency. It’s a challenge that we often face. Editors, social media hosts and some marketing tool vendors have all said that you don’t really need to hire an agency. I’ve written before that my biggest competitors aren’t other agencies [...]

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Can you keep your brand story straight?

March 10, 2011

Lots of companies have great brand stories they tell. The problem is, they don’t always match. For example, have you ever noticed that a press release may contain one way of discussing what a company does, while the website says something different? Or an old tagline still accompanies a new logo? These are all examples [...]

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Subtle Way to Tell Your Customers They’re Not Important: A Lesson from Staples

March 9, 2011

UPDATE: A few hours after our initial tweet and blog post, we received a response from Staples via Twitter (see image). It did not identify us and it was not sent as a DM. We have contacted them offline for a response. Our agency is a pretty good Staples customer. We purchase all of our [...]

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