what’s up with that

What is the rosin in your brand storytelling?

April 27, 2012

Johnny you rosin up your bow and play your fiddle hard. ‘Cos hells broke loose in Georgia and the devil deals the cards. And if you win you get this shiny fiddle made of gold. But if you lose, the devil gets your soul. – The Devil Went Down to Georgia, Charlie Daniels Band I’m [...]

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What does Halloween have to do with your brand story?

October 31, 2011

I thought I’d have a little fun today since it’s my favorite holiday. Halloween is a time to open up and explore different stories — try a few on for size. I love to get into character (and embarrass my daughters) with my choice of costume. It lets me show a fun side that is [...]

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What’s the inciting moment in your story?

August 11, 2011

In dramatic story structure, the “inciting moment” is the point at which something happens to truly focus the story. It’s the dramatic twist, the moment at which the plot thickens, when the other shoe drops, and a few other hackneyed phrases. It is defined clumsily in the  Wiki as “the incident without which there would [...]

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Do you suffer from brand SOS? Take our quiz and find out!

June 27, 2011

I was in a class this afternoon and the instructor asked if anyone suffered from SOS: Shiny Object Syndrome. Of course, I immediately made a note to ask the question here: Do you suffer from Brand Shiny Object Syndrome? For too many brands, the answer is probably (and sadly) “Yes!” Take this Brand SOS quiz [...]

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Are you separate from your brand?

June 20, 2011

As summer rapidly approaches, I have some thoughts about separating yourself from your brand. I think it is important to consider the relationship between yourself and your brand. I am not talking about your personal brand, but the brand to which you are often associated. For me that is Brandtelling or my agency. I am [...]

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