From the category archives:

what's up with that

What’s the opposite of the “best” brand?

March 9, 2010

While preparing to be a panelist for a discussion on marketing, I’ve been pondering two questions the organizer asked us to consider:

Image via Wikipedia

What are examples of the best brands?
What are examples of the worst brands?
While these may appear to be opposites, I don’t think they are.
See, best and worst appear to be opposite categories [...]

Read the full article →

Who is that brand in the mirror?

July 10, 2009

“I got three passports, a couple of visas,
you don’t even know my real name”
“We dress like students, we dress like housewives,
or in a suit and a tie
I changed my hairstyle, so many times now,
I don’t know what I look like!”
Talking Heads, “Life During Wartime”
Do you have trouble recognizing your brand? It was shiny and new [...]

Read the full article →

Did you hear me say what I think I said?

June 24, 2009

We tend to like to see things as black and white, night and day, wrong and right. But there is an entire spectrum of perception between two absolutes. And given that, is it wrong to think that a story you’ve told – or the positioning statement, the speaking notes, the message points – could be [...]

Read the full article →

Do you think you’re smarter than everyone else?

June 17, 2009

I learned a really great – and tough – lesson when I was 24 years old. I was a young production manager for a group of magazines and newspapers. One Friday on deadline to make our final news close for the week, we had a problem with a page (these were the days before WISIWYG [...]

Read the full article →

What’s your "water"?

October 17, 2008

Two young fish are swimming along and as an older fish swims past them he smiles, nods and says, “Nice water today!” The two young fish smile and nod back. A few minutes later, when they are alone, one of the young fish says to the other,
“What’s water?”

I can’t remember where I heard this [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency