what’s up with that

What does Halloween have to do with your brand story?

October 31, 2011

I thought I’d have a little fun today since it’s my favorite holiday. Halloween is a time to open up and explore different stories — try a few on for size. I love to get into character (and embarrass my daughters) with my choice of costume. It lets me show a fun side that is [...]

Read the full article →

What’s the inciting moment in your story?

August 11, 2011

In dramatic story structure, the “inciting moment” is the point at which something happens to truly focus the story. It’s the dramatic twist, the moment at which the plot thickens, when the other shoe drops, and a few other hackneyed phrases. It is defined clumsily in the  Wiki as “the incident without which there would [...]

Read the full article →

Do you suffer from brand SOS? Take our quiz and find out!

June 27, 2011

I was in a class this afternoon and the instructor asked if anyone suffered from SOS: Shiny Object Syndrome. Of course, I immediately made a note to ask the question here: Do you suffer from Brand Shiny Object Syndrome? For too many brands, the answer is probably (and sadly) “Yes!” Take this Brand SOS quiz [...]

Read the full article →

Are you separate from your brand?

June 20, 2011

As summer rapidly approaches, I have some thoughts about separating yourself from your brand. I think it is important to consider the relationship between yourself and your brand. I am not talking about your personal brand, but the brand to which you are often associated. For me that is Brandtelling or my agency. I am [...]

Read the full article →

The Myth of the Big Agency

May 16, 2011

I’ve mentioned before that my real competitors often are not other agencies, but Fiefdoms, Silos and Inertia. But sometimes, I actually compete — and lose — to other agencies. I’m OK with losing an agency search to a well-qualified, innovative and imaginative agency. Really. But I can’t stand losing to another agency “because they were [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency