social networking

Does your brand say thank you?

May 6, 2011

I’ve posted before about customer service and its impact on your brand. But I have only scratched the surface. In his excellent new book, The Thank You Economy, Gary Vaynerchuk, focuses on the obvious and not-so-obvious impact of customer service on your brand story. In Vaynerchuk’s words: “We have entered a new era in which [...]

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3 ways to get the media to listen to your brand story

April 8, 2011

If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target and reach the media professionals who are most likely [...]

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Story matters

March 25, 2011

A couple of weeks ago, I exchanged Twitter updates (I hate all the “tw” words surrounding Twitter. You create microposts or Twitter updates, not tweets.) with a friend and former colleague, Jeff Pundyk who is a brand strategist, editor and all around smart guy. I posted that I didn’t care for the term “curation” as [...]

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What’s the impact of social media marketing?

February 24, 2010

Answer to my question: Um, HUGE!

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What will you do differently today?

March 30, 2009

Today is a new day for your brand (for those who like to procrastinate, so is tomorrow, but I’ll stick with today). What will you do today to differentiate your brand? What will you do today to reach your target prospects? How will you describe your brand today that is an improvement on yesterday? I [...]

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