social marketing

What will you do differently today?

March 30, 2009

Today is a new day for your brand (for those who like to procrastinate, so is tomorrow, but I’ll stick with today). What will you do today to differentiate your brand? What will you do today to reach your target prospects? How will you describe your brand today that is an improvement on yesterday? I [...]

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What is your social marketing strategy?

November 14, 2008

I had the pleasure of speaking last night at a Long Island Software & Technology Network (LISTnet) event about Social Marketing + Brandtelling. Essentially, I discussed the fact that it’s great to “join the conversation” but it’s better if you have something to say. And that’s where Brandtelling comes in. Karl Ufert, principal of Mitra [...]

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