short attention spans

Are you sticking to your story?

May 12, 2008

Sticking to your story in brandtelling is important. Three things you can do to make your story more powerful, and strengthen its consistency: Make it Simple.Make it Bold.Make it Colorful. Make it simple. It’s easier to repeat a message that uses simple themes. The more complex you make your story, the more difficult you make [...]

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What are you doing?

April 24, 2008

Those of you who use twitter will recognize my post title as the question that twitter users should be able to answer in 140 characters or less. Anyone interested in learning more about twitter should take a look at AJ Vaynerchuk’s blog where he discusses twitter niceties for n00bs (like me). I have been trying [...]

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What was I doing?

May 4, 2007

In our fast-paced, multi-tasking, double-latte world, who’s got time to wait? That’s the problem brand marketers face every day. If I can’t get your message immediately, I won’t listen. Period. Technology and business writer, David Strom says it perfectly in his Strominator column today: I find that my attention span is getting shorter and shorter, [...]

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