short attention spans

Are you able to read this?

July 14, 2008

Sometimes we make it difficult to receive our brand stories. We put up long sign-up forms, hide our information under impossible navigation or send ridiculously long surveys. Sometimes we forget that not everyone uses the same technology we do. I’ve taken some fantastic advice from the prolific Chris Brogan and made this blog easier to [...]

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Is there anybody out there?

July 12, 2008

We all have those moments when we wonder whether anyone is actually listening to our message. It can happen if you’re presenting in front of your sales team, performing to a live audience or writing a blog post. I started thinking about this as I read Jonathan Morrow at Copyblogger, who discusses “How to Stop [...]

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You talkin’ to me?

July 5, 2008

I’m sure you immediately recognized my headline as the famous and oft-quoted line from the movie Taxi Driver, which Robert De Niro as Travis Bickle delivers over and over again as he grows increasingly more menacing and angry: “You talkin’ to me?” It’s become a part of our movie lexicon – especially if youse live [...]

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How long can I hold your interest?

July 3, 2008

A couple of things got me thinking about just how long someone can expect to hold your interest with their message: I’m reading four business books simultaneously. When I find myself re-reading the same sentence, I switch books and then back again later. (Although that’s not the case with “Tuned In”, a new book from [...]

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Did you remember to tell everyone?

May 30, 2008

Sometimes you’ve developed your story, you’ve practiced your pitch and perfected your responses to questions. But then you forget an important step. You forget to tell everyone! My business coach, Andrea Kantor, has been reading my posts and she pointed out that no matter how well I think I am telling my brandtelling story in [...]

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