June 23, 2008
Recently, Garr Reynolds at Presentation Zen posted about Dr. Edward de Bono and his work behind the book “Six Thinking Hats.” The book discusses improving communication and decision-making in groups and the “hats” metaphor refers to the different personalities that exist in group dynamics. Garr discusses this in terms of creativity – “what can be” [...]
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June 16, 2008
OK, if you’ve read any two previous posts, you know that that my story is about Brandtelling – telling the stories about your brand. And, as I’ve mentioned in previous posts, some of those stories take significantly longer than the average elevator ride. There are probably just as many different ways to discuss your brand [...]
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