presentations

Are we all on the same page?

July 6, 2009

For the second Sunday in a row, I watched as other church members — new and old alike — grew agitated attempting to quickly thumb to the right pages in our church hymnal. The organist had already begun to play in many cases while the congregation rushed to catch up. The problem is that the [...]

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What is your social marketing strategy?

November 14, 2008

I had the pleasure of speaking last night at a Long Island Software & Technology Network (LISTnet) event about Social Marketing + Brandtelling. Essentially, I discussed the fact that it’s great to “join the conversation” but it’s better if you have something to say. And that’s where Brandtelling comes in. Karl Ufert, principal of Mitra [...]

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Did you hear him?

November 5, 2008

Just a quick note on this historic morning. President-elect Barack Obama is a wonderful, powerful and dynamic speaker. And his use of a story to move the narrative of his acceptance speech on Tuesday night is a great example. Just look at how he tells the history of America through the eyes of a 106 [...]

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Can you tell your story like Gary Vaynerchuk?

October 25, 2008

I stayed home this week instead of attending the Digital Marketing Mixer. I don’t regret it, because I did get to see Seth in NYC. But I absolutely regret not seeing Gary Vaynerchuk deliver this presentation in person. Gary is a marketing phenomenon — who you may not know today, but just Google him and [...]

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Do you know who I am?

August 6, 2008

When you’re telling a story, it’s a good idea to know who your audience is. OK, it’s a GREAT idea to know your audience. Back when I was an editor at technology business magazines, I used to keep copies of the articles that interviewed our readers and discussed their business so I had some target [...]

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