media

Why did you say something that stupid?

April 3, 2009

There are times when your company becomes involved in an incident that gains unwanted attention from the media, not to mention bloggers and shareholders. When your spokesperson, CEO, CFO, president, plant manager and so on are prepared, their comments can often diffuse a situation before it becomes much larger. But there are certain phrases that [...]

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Can You Focus on One Idea?

February 21, 2007

Tip #1: Focus on One Idea We seem to have this fear that the audience is not going to understand what we’re trying to present – so we keep talking, adding more and more points, until our presentation becomes one long, run-on, endless, breathless series of words – just like this sentence. Here’s a better [...]

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