media

How should we experience your brand story?

November 12, 2011

In a wonderful TEDx discussion on “How to listen to music with your whole body,” the incredible Dame Evelyn Glennie challenges her audience on how they actually experience sound. She begins by playing a piece of percussion music exactly as written. She then plays the piece, but interprets the music — completely changing the way [...]

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Do you know the Four Cs of a successful video marketing campaign?

July 22, 2011

[Editor's note: The 4Cs apply to more than a diamond ring. Videographer and entrepreneur Derrick M. Guest points out that the 4Cs play an important part in the success of telling your brand stories via video as well.] Creative: If you want to get your core audience’s attention, you have to stand out. Become the [...]

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Can you tell a bigger story in your recap?

June 13, 2011

I just finished watching the Tony Awards show where host Neil Patrick Harris ended the night, during the credits roll, by performing an outstanding recap in rap of the entire show — with images behind him on the screen racing to keep up. His performance was amazing for a number of reasons: it hit all [...]

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3 ways to get the media to listen to your brand story

April 8, 2011

If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target and reach the media professionals who are most likely [...]

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What do you think about our new 30 second spot?

September 29, 2010

A quick departure here. We recently developed a new 30 second spot with our video partner, Digital Waterworx. David Goldberg shot me (terrible, I know) against a white background and added copy and logos in post production. Let me know what you think!

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