media coaching

Can You “Never Let Them See You Sweat”?

September 27, 2010

In 1984, Gillette coined a slogan that it used in a very successful series of ads for its Dry Idea deodorant: “Never let them see you sweat.” The ads featured a series of period icons from fashion designer Donna Karan to sports coach Dan Reeves, all offering three tips to viewers that started with “Never [...]

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Can you tell your brand story to the media?

September 15, 2009

Just a quick note today. I was interviewed for two articles last week. The first appears in Newsday and discusses Social Media Marketing Mistakes to Avoid. In the article I note that “Failing to Engage” and worrying about “Collecting Followers and Friends” are areas destined for failure in social media marketing. The second article from [...]

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Why did you say something that stupid?

April 3, 2009

There are times when your company becomes involved in an incident that gains unwanted attention from the media, not to mention bloggers and shareholders. When your spokesperson, CEO, CFO, president, plant manager and so on are prepared, their comments can often diffuse a situation before it becomes much larger. But there are certain phrases that [...]

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Are you ready to speak with the media?

February 8, 2009

You work hard, you get noticed by the media, a reporter calls, you are interviewed, you read your story in the paper and you think: “I didn’t say that!” Happens all the time. It’s not that a reporter misquoted you (although that can happen), it’s more likely that you weren’t prepared and the story is [...]

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Do you walk your talk?

January 15, 2008

Small Biz Resource blogger, Gayle Kesten, gives me a nod for my penchant for “walking my talk” — the fact that I pace when I’m on the phone with clients, media and nearly everyone I speak with. In fact, I recommend that clients stand while having “phoners” with the media — it helps them keep [...]

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