legends

Do brands change?

July 13, 2009

Perhaps a better question is: “How often do brands change?” Because the answer to the original question is: “Of course they do.” Brands change all the time. They evolve (even religion-related brands). Sometimes they reach out to new markets. Sometimes they extend their brand families to include new products. Sometimes they pare back. The key [...]

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Did you hear him?

November 5, 2008

Just a quick note on this historic morning. President-elect Barack Obama is a wonderful, powerful and dynamic speaker. And his use of a story to move the narrative of his acceptance speech on Tuesday night is a great example. Just look at how he tells the history of America through the eyes of a 106 [...]

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How well do you tell your story?

August 31, 2008

In my quest for a virtual assistant (more on that another day) I was put in contact with Aaron Dragushan who heads up Wondermill Webworks. The company makes great software – it says so right on their home page. But Aaron also tells the tale behind Wondermill and it’s a wonderful story, told with honesty, [...]

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How do people live like that?

August 2, 2008

The greatest thing about the web is the amazing serendipity factor. I was just thinking about the power of perspective when I came across this post from Presentation Zen. The Master of Perspective, Jerry Seinfeld, answers a question from fellow comedian Orny Adams by telling a story about Glenn Miller and his Orchestra in this [...]

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Part 2: Is your story half-baked?

July 27, 2008

This is the second post of a three-part series. While Lake George has managed to remain true to its spirit, the same can’t be said for all of the hotels in the area. Many chains have replaced the family-owned and operated hotels and motels that dot the roads leading into, out of and around Lake [...]

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