legends

Does your brand have a frontman?

August 26, 2011

I originally created this post two summers ago. I’ve updated it here following this week’s news of Steve Jobs stepping back from the CEO role at Apple. There has been tons of coverage and analysis about what this means for Apple. I thought it might be interesting to use this as a moment to reflect [...]

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Can you tell a bigger story in your recap?

June 13, 2011

I just finished watching the Tony Awards show where host Neil Patrick Harris ended the night, during the credits roll, by performing an outstanding recap in rap of the entire show — with images behind him on the screen racing to keep up. His performance was amazing for a number of reasons: it hit all [...]

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What did you learn about branding from your first job?

June 4, 2011

My first “real” job was working for my Uncle Joe Lewinger, who owned Joe’s Photo in Glen Cove, NY. I worked there after school and weekends from my freshman year in high school through college graduation — whenever I was home on break, there was a job waiting for me. Uncle Joe was a long-time [...]

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What can Sesame Street teach you about your marketing collateral?

May 31, 2011

Is your marketing collateral a lot like that old Sesame Street game that went, One of these things is not like the others, One of these things just doesn’t belong, Can you tell which thing is not like the others By the time I finish my song? I’ll bet that if you walked into a [...]

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What can the Bible teach you about rebranding?

April 11, 2011

During a recent Men’s Bible study, I made a rather secular discovery. It turns out that the Bible can teach us a lot about rebranding. We were reading and discussing the Book of Genesis — a real soap-opera filled with heroes and villains. As we read about Jacob, who stole the birthright from his older [...]

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