July 29, 2009
Certain bands are known for their frontman — the guy (or gal) who is most associated with the band. Think Mick Jagger, Pete Townsend, Bono, or Steven Tyler. These larger than life entertainers are most associated with their bands, even though the bands aren’t named for them. Bon Jovi and Paul McCartney would automatically be [...]
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July 13, 2009
Perhaps a better question is: “How often do brands change?” Because the answer to the original question is: “Of course they do.” Brands change all the time. They evolve (even religion-related brands). Sometimes they reach out to new markets. Sometimes they extend their brand families to include new products. Sometimes they pare back. The key [...]
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