coaching

Who is your (real) competition?

April 19, 2010

When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we have both local and national [...]

Read the full article →

What can golf teach you about marketing?

August 24, 2009

I recently played golf with my friend and former agency partner, Eric Goldman (one of the best media pros on the planet and the nicest guy you’ll ever meet). Eric has been taking lessons and he shared tips with me throughout the day. But two things he said at nearly every hole ring just as [...]

Read the full article →

Do you think you’re smarter than everyone else?

June 17, 2009

I learned a really great – and tough – lesson when I was 24 years old. I was a young production manager for a group of magazines and newspapers. One Friday on deadline to make our final news close for the week, we had a problem with a page (these were the days before WISIWYG [...]

Read the full article →

Did you remember to tell everyone?

May 30, 2008

Sometimes you’ve developed your story, you’ve practiced your pitch and perfected your responses to questions. But then you forget an important step. You forget to tell everyone! My business coach, Andrea Kantor, has been reading my posts and she pointed out that no matter how well I think I am telling my brandtelling story in [...]

Read the full article →

Are you a "digital storyteller"?

April 25, 2008

Steve Rubel, micropersuasion uber-blogger and social media expert, details some emerging digital careers for marketers. One he calls “digital storytellers,” which I would, of course, call brandteller. Steve notes: “…there is a big market for people who know how to create or cultivate compelling content that pulls in people.” I agree with his premise, but [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency