brandtelling

How does brand journalism change the way you reach customers?

February 7, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

Read the full article →

How does brand marketing differ from traditional PR?

January 31, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

Read the full article →

Writing Something of Value

January 25, 2012

I happened upon a gratuitous slam about the shallowness, i.e., valueless-ness of marketing in an article in the New York Times recently. Gratuitous slams on marketing are ubiquitous these days. It’s almost taken as a given that marketing is shallow and has no inherent value. Obviously the New York Times editors didn’t think a slam on marketing [...]

Read the full article →

How can you stay creative?

January 20, 2012

Creativity can be a challenge for anyone. It’s not an industry-specific or job-specific challenge either. I came across this terrific explainer video from the folks at Explainia and TO-FU Design that shows 29 simple ways to stay creative. I particularly like No. 27 — my office tends to be a bit messy and I always [...]

Read the full article →

Let me tell you a story

December 31, 2011

There may be few more powerful words than these six: Let me tell you a story… From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you. Stories have heroes and villains, challenges and solutions, happiness and sadness. But most of all they are compelling. [...]

Read the full article →

← Previous Entries

Next Entries →

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency