brandtelling

Zen and the art of brand storytelling

December 8, 2011

There have been lots of interesting things in the news as this year comes to a close. Personally, I find the Occupy Wall Street phenomenon interesting. Some people might find the Republican debates interesting. Different topics interest and engage different people. Like beauty, what we find interesting is often in the eye of the beholder. [...]

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Storytelling vs. Corporate Speak (A Graphic)

November 30, 2011

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication. This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t [...]

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Can you answer the cocktail question?

November 20, 2011

You’re at a bar, a restaurant, an event. You’re shaking hands and exchanging names and business cards when someone asks you the inevitable: “The Cocktail Question.” “So, what do you do?” I’m always surprised at how many people have difficulty answering this question. It’s not that they can’t answer it — everyone can say what [...]

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How should we experience your brand story?

November 12, 2011

In a wonderful TEDx discussion on “How to listen to music with your whole body,” the incredible Dame Evelyn Glennie challenges her audience on how they actually experience sound. She begins by playing a piece of percussion music exactly as written. She then plays the piece, but interprets the music — completely changing the way [...]

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Information Alone Is Not Knowledge

November 9, 2011

In public relations, one of the most important things you can do for your client is to identify who in their company are the “thought leaders” and then showcase that talent to the world. Identifying who the thought leaders are, however, is not as easy as it might seem. A person’s title alone, for example, [...]

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