branding

Let me tell you a story

December 31, 2011

There may be few more powerful words than these six: Let me tell you a story… From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you. Stories have heroes and villains, challenges and solutions, happiness and sadness. But most of all they are compelling. [...]

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Does your brand have a sweeps week?

December 18, 2011

Four times per year, television can be really terrific –  or it can be really terrible. That’s because four times per year the Nielsen folks and other television ratings companies poll, count and otherwise survey households to learn about their television viewing habits. So, if you’re involved with producing television programs then there are four [...]

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Zen and the art of brand storytelling

December 8, 2011

There have been lots of interesting things in the news as this year comes to a close. Personally, I find the Occupy Wall Street phenomenon interesting. Some people might find the Republican debates interesting. Different topics interest and engage different people. Like beauty, what we find interesting is often in the eye of the beholder. [...]

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Storytelling vs. Corporate Speak (A Graphic)

November 30, 2011

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication. This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t [...]

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How should we experience your brand story?

November 12, 2011

In a wonderful TEDx discussion on “How to listen to music with your whole body,” the incredible Dame Evelyn Glennie challenges her audience on how they actually experience sound. She begins by playing a piece of percussion music exactly as written. She then plays the piece, but interprets the music — completely changing the way [...]

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