branding

Could your brand become a “Painted Dog”?

April 15, 2010

Communication Strategy Group Editorial Director Mark Kindley sent me a link to a NYT article that really got me thinking about how Brandtelling can help reshape perceptions. In the article, NY Times Op-Ed Columnist Nicholas Kristof describes the work of conservationist Greg Rasmussen to develop a campaign to save the African wild dog. It’s a [...]

Read the full article →

What’s the opposite of the “best” brand?

March 9, 2010

While preparing to be a panelist for a discussion on marketing, I’ve been pondering two questions the organizer asked us to consider: Image via Wikipedia What are examples of the best brands? What are examples of the worst brands? While these may appear to be opposites, I don’t think they are. See, best and worst [...]

Read the full article →

What can we learn from the Black Eyed Peas about Brandtelling and inspiration?

January 31, 2010

will.i.am via last.fm The Black Eyed Peas are sure to win a Grammy Award tonight — likely more than one. And no wonder. The Black Eyed Peas are Brandtellers! They know their audience, they know themselves and they know their brand story. They also know a thing or two about inspiration. According to bandleader, Will.i.am: [...]

Read the full article →

How can you align marketing with the customer buying process?

October 28, 2009

Today’s post is contributed by Jeff “the demand generation guru” Ogden, president of Find New Customers. Jeff is a friend and collaborator (we worked together to co-author “Prospect-Driven Marketing“) who truly understands where the rubber hits the road for sales. – Arthur Germain I’m please to share this information on lead nurturing with the readers [...]

Read the full article →

Are you asking these 11 plus questions about your brand?

October 21, 2009

Who or what is your brand? Could you describe it to a six year old? What makes your brand great? What do you tell people first? Who are your target buyers? Who are your targets for marketing? Are they the same people? Are you sure? What “mental real estate” are you able to own/rent/lease in [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency