brand story telling

What Easter eggs are inside your brand story?

April 9, 2012

Don’t you love a good Easter Egg Hunt? Yesterday was Easter, and even though my daughters are older, they still wanted to hunt for Easter eggs. They’re competitive and they enjoy locating a well-hidden treat (and beating the other sister for who can locate more candy). “Easter eggs” is the term used for any hidden [...]

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Are you selling the way your customer buys?

February 29, 2012

This post originally appeared in 2007 — I hopped into the way-back machine to locate it for you because it’s still true today. A persistent comment that I have for most brands is that their sales story is often about the way they like to sell, rather than how their customers like to buy. Sometimes [...]

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Sticks & Stones Can Break Your Bones …But the Wrong Name Can Break Your Business

February 29, 2012

Remember when your mother told you “sticks and stones may break your bones, but names will never hurt you”? Well, mom was wrong. The name you assign to your business is an important part of your overall brand strategy. It’s important because it denotes what you do and, in some cases, how you do it. [...]

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How does brand journalism change the way you reach customers?

February 7, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

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How does brand marketing differ from traditional PR?

January 31, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

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