I was not familiar with Hiut Denim from UK until I stumbled across their website. It is authentic and tells a strong, purposeful story on every page and post. The website copy is written in the first person and each page and post pulls you further into the site and their story. I can almost hear the sewing machines whirring in the background as I read through the copy and the black and white photography is stunning, simple and striking.
Take a look at the site here.