January 31, 2012
[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]
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January 25, 2012
I happened upon a gratuitous slam about the shallowness, i.e., valueless-ness of marketing in an article in the New York Times recently. Gratuitous slams on marketing are ubiquitous these days. It’s almost taken as a given that marketing is shallow and has no inherent value. Obviously the New York Times editors didn’t think a slam on marketing [...]
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