brand story telling

How does brand marketing differ from traditional PR?

January 31, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

Read the full article →

Writing Something of Value

January 25, 2012

I happened upon a gratuitous slam about the shallowness, i.e., valueless-ness of marketing in an article in the New York Times recently. Gratuitous slams on marketing are ubiquitous these days. It’s almost taken as a given that marketing is shallow and has no inherent value. Obviously the New York Times editors didn’t think a slam on marketing [...]

Read the full article →

How can you stay creative?

January 20, 2012

Creativity can be a challenge for anyone. It’s not an industry-specific or job-specific challenge either. I came across this terrific explainer video from the folks at Explainia and TO-FU Design that shows 29 simple ways to stay creative. I particularly like No. 27 — my office tends to be a bit messy and I always [...]

Read the full article →

Let me tell you a story

December 31, 2011

There may be few more powerful words than these six: Let me tell you a story… From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you. Stories have heroes and villains, challenges and solutions, happiness and sadness. But most of all they are compelling. [...]

Read the full article →

Does your brand have a sweeps week?

December 18, 2011

Four times per year, television can be really terrific –  or it can be really terrible. That’s because four times per year the Nielsen folks and other television ratings companies poll, count and otherwise survey households to learn about their television viewing habits. So, if you’re involved with producing television programs then there are four [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency