brand story telling

Who is your (real) competition?

April 19, 2010

When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we have both local and national [...]

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Could your brand become a “Painted Dog”?

April 15, 2010

Communication Strategy Group Editorial Director Mark Kindley sent me a link to a NYT article that really got me thinking about how Brandtelling can help reshape perceptions. In the article, NY Times Op-Ed Columnist Nicholas Kristof describes the work of conservationist Greg Rasmussen to develop a campaign to save the African wild dog. It’s a [...]

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What’s the opposite of the “best” brand?

March 9, 2010

While preparing to be a panelist for a discussion on marketing, I’ve been pondering two questions the organizer asked us to consider: Image via Wikipedia What are examples of the best brands? What are examples of the worst brands? While these may appear to be opposites, I don’t think they are. See, best and worst [...]

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What’s the impact of social media marketing?

February 24, 2010

Answer to my question: Um, HUGE!

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What can we learn from the Black Eyed Peas about Brandtelling and inspiration?

January 31, 2010

will.i.am via last.fm The Black Eyed Peas are sure to win a Grammy Award tonight — likely more than one. And no wonder. The Black Eyed Peas are Brandtellers! They know their audience, they know themselves and they know their brand story. They also know a thing or two about inspiration. According to bandleader, Will.i.am: [...]

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