Karen Franse

Sticks & Stones Can Break Your Bones …But the Wrong Name Can Break Your Business

February 29, 2012

Remember when your mother told you “sticks and stones may break your bones, but names will never hurt you”? Well, mom was wrong. The name you assign to your business is an important part of your overall brand strategy. It’s important because it denotes what you do and, in some cases, how you do it. [...]

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Information Alone Is Not Knowledge

November 9, 2011

In public relations, one of the most important things you can do for your client is to identify who in their company are the “thought leaders” and then showcase that talent to the world. Identifying who the thought leaders are, however, is not as easy as it might seem. A person’s title alone, for example, [...]

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What Makes Your Story Memorable?

March 7, 2011

  When you were a child, you probably read fairy tales with your parents – “The Three Little Pigs,” “Cinderella” or “Snow White.” You remember them to this day and you can probably re-tell the entire story to someone without thinking about it. But why? A good fairytale, a good novel, a good movie – [...]

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Can You “Never Let Them See You Sweat”?

September 27, 2010

In 1984, Gillette coined a slogan that it used in a very successful series of ads for its Dry Idea deodorant: “Never let them see you sweat.” The ads featured a series of period icons from fashion designer Donna Karan to sports coach Dan Reeves, all offering three tips to viewers that started with “Never [...]

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