Jeff Vance

How does brand journalism change the way you reach customers?

February 7, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

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How does brand marketing differ from traditional PR?

January 31, 2012

[A note from Arthur: Every so often the tables are turned. Jeff Vance has contributed feature articles and editorials to such publications as Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with my readers here on Brandtelling.] Q & [...]

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