Arthur Germain

Where does your brand story fall in the storytelling matrix?

May 23, 2012

The team at Story Worldwide has developed a very useful and scientific approach to categorizing and developing brand stories. It’s called the Storytelling Matrix and they describe it best in the video below. As you watch the video and listen to the examples, think about where your specific brand stories may fall — and begin [...]

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Do you ever tear the roof off your brand story?

May 14, 2012

“Give Up The Funk (Tear The Roof Off The Sucker)” Tear the roof off, we’re gonna tear the roof off the mother, sucker Tear the roof off the sucker – Give Up the Funk, Parliment Funkadellic OK, now that you’ve got that beat running through your brain, let me ask you a question: Do you [...]

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What is the rosin in your brand storytelling?

April 27, 2012

Johnny you rosin up your bow and play your fiddle hard. ‘Cos hells broke loose in Georgia and the devil deals the cards. And if you win you get this shiny fiddle made of gold. But if you lose, the devil gets your soul. – The Devil Went Down to Georgia, Charlie Daniels Band I’m [...]

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What does your brand story look like through a telescope or a microscope?

April 16, 2012

NOTE: From the Wayback Machine. A version of this post first appeared in 2007. I was playing with Google Earth and looking at my home (and realizing that some of my neighbors have awfully large pools) when it occurred to me that I was getting a drastically different view when I zoomed in versus when [...]

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How can you use content marketing to share your brand story? [infographic]

April 12, 2012

The buzz you’re hearing all around you is about Content Marketing. But what exactly is Content Marketing and how can you use it to promote and share your brand story? Glad you asked. The folks at Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers, have [...]

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