Arthur Germain

How can you stay creative?

January 20, 2012

Creativity can be a challenge for anyone. It’s not an industry-specific or job-specific challenge either. I came across this terrific explainer video from the folks at Explainia and TO-FU Design that shows 29 simple ways to stay creative. I particularly like No. 27 — my office tends to be a bit messy and I always [...]

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Let me tell you a story

December 31, 2011

There may be few more powerful words than these six: Let me tell you a story… From the time you were very little to whatever age you are now, a well-told story holds unimaginable power over you. Stories have heroes and villains, challenges and solutions, happiness and sadness. But most of all they are compelling. [...]

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Does your brand have a sweeps week?

December 18, 2011

Four times per year, television can be really terrific – or it can be really terrible. That’s because four times per year the Nielsen folks and other television ratings companies poll, count and otherwise survey households to learn about their television viewing habits. So, if you’re involved with producing television programs then there are four [...]

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Storytelling vs. Corporate Speak (A Graphic)

November 30, 2011

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication. This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t [...]

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Can you answer the cocktail question?

November 20, 2011

You’re at a bar, a restaurant, an event. You’re shaking hands and exchanging names and business cards when someone asks you the inevitable: “The Cocktail Question.” “So, what do you do?” I’m always surprised at how many people have difficulty answering this question. It’s not that they can’t answer it — everyone can say what [...]

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