The team at Content Marketing Institute has outdone themselves in preparing this infographic depicting A Brief History of Content Marketing. I would especially like to note the way these brand storytellers have told a story about storytelling in a fun, compelling fashion. How many of us have created boring infographics? Why? Couldn’t the infographic contain more drama, comedy, something? “Just the facts, ma’am,” was a catchphrase for a famous television detective – it doesn’t need to be the way you convey your story.
About Arthur Germain
Arthur Germain, Principal & Chief Brandteller of Communication Strategy Group is the curator and main blogger for Brandtelling, a blog about Brand+Storytelling.