April 2010

Who is your (real) competition?

April 19, 2010

When I meet with potential customers, they often ask who I see as my competition. Every one of us has some type of competition; it’s a little disingenuous to say, “Oh, we have no competition.” Often for branding services or public relations services and certainly for marketing collateral services, we have both local and national [...]

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Could your brand become a “Painted Dog”?

April 15, 2010

Communication Strategy Group Editorial Director Mark Kindley sent me a link to a NYT article that really got me thinking about how Brandtelling can help reshape perceptions. In the article, NY Times Op-Ed Columnist Nicholas Kristof describes the work of conservationist Greg Rasmussen to develop a campaign to save the African wild dog. It’s a [...]

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