The Black Eyed Peas are sure to win a Grammy Award tonight — likely more than one. And no wonder. The Black Eyed Peas are Brandtellers!
They know their audience, they know themselves and they know their brand story. They also know a thing or two about inspiration. According to bandleader, Will.i.am:
When inspiration calls, you pick up the phone and give it directions to your house.
Pretty good advice for any business, I’d say.
