From the monthly archives:

October 2009

How can you align marketing with the customer buying process?

October 28, 2009

Today’s post is contributed by Jeff “the demand generation guru” Ogden, president of Find New Customers. Jeff is a friend and collaborator (we worked together to co-author “Prospect-Driven Marketing“) who truly understands where the rubber hits the road for sales. – Arthur Germain
I’m please to share this information on lead nurturing with the readers of [...]

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Are you asking these 11 plus questions about your brand?

October 21, 2009

Who or what is your brand? Could you describe it to a six year old?
What makes your brand great? What do you tell people first?
Who are your target buyers? Who are your targets for marketing? Are they the same people? Are you sure?
What “mental real estate” are you able to own/rent/lease in the mind of [...]

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Have you read to a child today?

October 8, 2009

Today, Jumpstart’s Read for the Record campaign is setting a new world record for the “largest shared reading experience” in an effort to raise awareness for the power of early childhood literacy and to raise funds funds for early education in low-income communities. It’s a fantastic idea and I encourage you to learn more here [...]

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