Can you tell your brand story to the media?

Arthur Germain, Principal & Chief Brandteller, Communication Strategy Group

Just a quick note today. I was interviewed for two articles last week.

The first appears in Newsday and discusses Social Media Marketing Mistakes to Avoid. In the article I note that “Failing to Engage” and worrying about “Collecting Followers and Friends” are areas destined for failure in social media marketing.

The second article from Long Island Business News is called Wise Counsel and discusses the impact of the economy from the POV of consultants.

In both articles, I was able to take some of my own media training advice and use some of the media training tips I’ve created:

• Keep to your message
• Think in Threes
• Use specific examples and anecdotes

Please take a look at the articles and let me know what you think.