September 10, 2009
In a Harvard Business Review article a few months ago (that resurfaced this week), uber-marketing consultant Geoff Moore, Philip Lay and Todd Hewlin from TCG Advisors make the point that marketers should be “provoking” their customers, not simply consulting and reacting to their requests.
In “In a Downturn, Provoke Your Customers,” the group is clear about [...]
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September 4, 2009
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Image by mjb7q via Flickr
Communication Strategy Group editorial director, Mark Kindley, is an extraordinary writer and a deep thinker.
He also likes to tinker in the garden outside his home. When I asked him what he was doing the other morning, [...]
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