August 2009

Who is telling your brand story?

August 9, 2009

Depending on the size of your organization, there may be a specific group (marketing, public relations) that has the formal, job-description task of telling your brand story. But don’t kid yourself — there really isn’t any control over who tells your brand story. No matter what size your organization, everyone has a stake in telling [...]

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Where do sales and marketing meet?

August 4, 2009

I’m sure some of you — those actually in sales or marketing — read this post title as “Do sales and marketing meet?” Both are fair questions. Sales in concerned with nurturing prospects through a process to become leads and eventually customers. Marketing is concerned with nurturing conversations with multiple people, some of whom are [...]

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