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OK, small confession. West Side Story is still one of my favorite musicals. Sure, it’s dated, and not very PC, but the storyline is compelling. Plus, I always jump when I hear the gun shot, even though Iknow it’s coming.
So my question this post is “What’s your website story?” Is it engaging? Does it make prospects think, tell others and return? How long are they spending at your site?
I know this sounds like a bunch of SEO/SEM stuff — page views and time per page — but I am really wondering what compelling information your prospects are gathering from your web site. How is your website functioning to move your Brandtelling message forward? From the website design and navigation through your content (including your images) and even your contact page.
So, get out the wedding dress and pumps and make your website do a few pirouettes in the mirror (Hey! I feel pretty!) and ask the question:
What is your website story?
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We have faced those very thoughts in our company re-brand and new website design set to launch in September. Of course we need to show what we have done not to mention what we can is critical but perhaps of more importance is the need to show WHO we are.
Thanks for the post.