July 2009

Do brands change?

July 13, 2009

Perhaps a better question is: “How often do brands change?” Because the answer to the original question is: “Of course they do.” Brands change all the time. They evolve (even religion-related brands). Sometimes they reach out to new markets. Sometimes they extend their brand families to include new products. Sometimes they pare back. The key [...]

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Who is that brand in the mirror?

July 10, 2009

“I got three passports, a couple of visas, you don’t even know my real name” “We dress like students, we dress like housewives, or in a suit and a tie I changed my hairstyle, so many times now, I don’t know what I look like!” Talking Heads, “Life During Wartime” Do you have trouble recognizing [...]

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So, what do you think?

July 8, 2009

I’ve received lot’s of terrific feedback lately regarding Brandtelling.com and decided to act on it. As you can see, we have moved the site to a new design and blogging platfom (those of you receiving this via email will have to take my word for it, or visit http://www.brandtelling.com). We have a new logo and [...]

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Are we all on the same page?

July 6, 2009

For the second Sunday in a row, I watched as other church members — new and old alike — grew agitated attempting to quickly thumb to the right pages in our church hymnal. The organist had already begun to play in many cases while the congregation rushed to catch up. The problem is that the [...]

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What are your competitors’ brand stories?

July 1, 2009

I’m not suggesting that you should be paranoid, but every now and then, it’s worthwhile to take a look over your shoulder and see what your competition is doing. You want to see what types of marketing activities they are engaged in, what events they are attending and, in general, just how they present themselves. [...]

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