From the monthly archives:

July 2009

Do you have a system?

July 31, 2009

We just completed a Brandtelling Platform Development — our brand evaluation and assessment service — for a new client. I’m excited to deliver it and to walk them through our research, analysis and brand marketing recommendations. The whole engagement got me thinking about process and systems.
We have a process for how we conduct a Brandtelling [...]

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Does your brand have a frontman?

July 29, 2009

Certain bands are known for their frontman — the guy (or gal) who is most associated with the band. Think Mick Jagger, Pete Townsend, Bono, or Steven Tyler. These larger than life entertainers are most associated with their bands, even though the bands aren’t named for them. Bon Jovi and Paul McCartney would automatically be [...]

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What are you afraid to ask about social media?

July 24, 2009

Today’s post is graciously contributed by Hilary JM Topper, MPA. Hilary is a friend and firebrand for social media, public relations and event promotions, and president & CEO of HJMT Communications. Today Hilary is answering some of the most frequently asked questions about social media taken from her brand new book “Everything You Ever Wanted [...]

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Are prospects reacting or responding?

July 21, 2009

Has your doctor ever prescribed a medication and asked you back for a follow-up visit? Depending on what you tell him or her about the medicine, he or she will usually say one of two things:

That’s great! You appear to be responding very well to the medicine.
or
Hmm. You seem to be reacting to the medicine. [...]

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What is your website story?

July 20, 2009

OK, small confession. West Side Story is still one of my favorite musicals. Sure, it’s dated, and not very PC, but the storyline is compelling. Plus, I always jump when I hear the gun shot, even though Iknow it’s coming.
So my question this post is “What’s your website story?” Is it engaging? Does it make [...]

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