From the monthly archives:

November 2008

What is your social marketing strategy?

November 14, 2008

I had the pleasure of speaking last night at a Long Island Software & Technology Network (LISTnet) event about Social Marketing + Brandtelling. Essentially, I discussed the fact that it’s great to “join the conversation” but it’s better if you have something to say. And that’s where Brandtelling comes in.
Karl Ufert, principal of Mitra Creative [...]

Read the full article →

Did you hear him?

November 5, 2008

Just a quick note on this historic morning. President-elect Barack Obama is a wonderful, powerful and dynamic speaker. And his use of a story to move the narrative of his acceptance speech on Tuesday night is a great example.
Just look at how he tells the history of America through the eyes of a 106 year [...]

Read the full article →
Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency