From the monthly archives:

October 2008

Buddy, can you help a blogger out?

October 30, 2008

Chuck Westbrook has come up with an interesting idea to help with the dual problem of great blogs in need of great readers, and vice versa.
He has asked bloggers to volunteer to read one anothers blogs. Here’s what he suggests:

Gather some nice bloggers who believe in helping good content rise. The more the merrier. This [...]

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Can you tell your story like Gary Vaynerchuk?

October 25, 2008

I stayed home this week instead of attending the Digital Marketing Mixer. I don’t regret it, because I did get to see Seth in NYC. But I absolutely regret not seeing Gary Vaynerchuk deliver this presentation in person. Gary is a marketing phenomenon — who you may not know today, but just Google him and [...]

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Are you a member of a Tribe?

October 22, 2008

Seth Godin has a new book out called Tribes. That’s a simple, true statement. But the topic is much broader and the book is more than just a book.
Let me start with the book: a tribes can be any group – large or small – whose members are connected to each other in some [...]

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Can you tell strategy from tactics?

October 20, 2008

In marketing circles we often talk about strategy and tactics. And many of us, even presidential candidates, can get the two confused. Let’s take a look at how to tell a strategy from its tactics.
A strategy is a long term plan of action designed to achieve a particular goal or set of objectives.
Tactics are [...]

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What’s your "water"?

October 17, 2008

Two young fish are swimming along and as an older fish swims past them he smiles, nods and says, “Nice water today!” The two young fish smile and nod back. A few minutes later, when they are alone, one of the young fish says to the other,
“What’s water?”

I can’t remember where I heard this [...]

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