August 6, 2008
When you’re telling a story, it’s a good idea to know who your audience is. OK, it’s a GREAT idea to know your audience. Back when I was an editor at technology business magazines, I used to keep copies of the articles that interviewed our readers and discussed their business so I had some target [...]
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August 2, 2008
The greatest thing about the web is the amazing serendipity factor. I was just thinking about the power of perspective when I came across this post from Presentation Zen.
The Master of Perspective, Jerry Seinfeld, answers a question from fellow comedian Orny Adams by telling a story about Glenn Miller and his Orchestra in this clip [...]
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