July 2008

What does WALL-E know about brandtelling?

July 7, 2008

Pixar/Disney certainly knows a thing or two about storytelling. And its latest gem contains a few lessons for brandtellers as well. Our family saw Pixar/Disney’s WALL-E on the Fourth of July and it was an amazing experience – as much for what it says, as for what it doesn’t. I won’t ruin the movie, but [...]

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You talkin’ to me?

July 5, 2008

I’m sure you immediately recognized my headline as the famous and oft-quoted line from the movie Taxi Driver, which Robert De Niro as Travis Bickle delivers over and over again as he grows increasingly more menacing and angry: “You talkin’ to me?” It’s become a part of our movie lexicon – especially if youse live [...]

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How long can I hold your interest?

July 3, 2008

A couple of things got me thinking about just how long someone can expect to hold your interest with their message: I’m reading four business books simultaneously. When I find myself re-reading the same sentence, I switch books and then back again later. (Although that’s not the case with “Tuned In”, a new book from [...]

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Are you changing your story by the way you tell it?

July 1, 2008

Is brandtelling limited or expanded by the medium you use? What does this mean to your story? In 1964, Marshall McLuhan penned the phrase “the medium is the message” to highlight the influence that a medium exerts over the content it conveys. He used a light bulb as an analogy for his theory – while [...]

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