July 2008

Part 3: Do you actually give a damn (about your customers)?

July 29, 2008

This is the third and final post of a three-part series. Some things really piss me off. Poor customer service is No. 1. Why is it that people who can’t communicate, or choose not to, seem to gravitate to jobs that require them to interact with customers face to face? I’ve discovered that there are [...]

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Part 2: Is your story half-baked?

July 27, 2008

This is the second post of a three-part series.While Lake George has managed to remain true to its spirit, the same can’t be said for all of the hotels in the area. Many chains have replaced the family-owned and operated hotels and motels that dot the roads leading into, out of and around Lake George. [...]

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Part 1: Can you live up to your history?

July 23, 2008

This is the first post of a three-part series.My family has been vacationing near Lake George, New York. The lake and surrounding area has a long and storied past including roles in the French and Indian War, the American Revolution and that of host to many, many families spending a summer on its shores. What [...]

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Are you able to read this?

July 14, 2008

Sometimes we make it difficult to receive our brand stories. We put up long sign-up forms, hide our information under impossible navigation or send ridiculously long surveys. Sometimes we forget that not everyone uses the same technology we do. I’ve taken some fantastic advice from the prolific Chris Brogan and made this blog easier to [...]

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Is there anybody out there?

July 12, 2008

We all have those moments when we wonder whether anyone is actually listening to our message. It can happen if you’re presenting in front of your sales team, performing to a live audience or writing a blog post. I started thinking about this as I read Jonathan Morrow at Copyblogger, who discusses “How to Stop [...]

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