May 2008

Are you sticking to your story?

May 12, 2008

Sticking to your story in brandtelling is important. Three things you can do to make your story more powerful, and strengthen its consistency: Make it Simple.Make it Bold.Make it Colorful. Make it simple. It’s easier to repeat a message that uses simple themes. The more complex you make your story, the more difficult you make [...]

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What would you do?

May 2, 2008

You may have heard this story already, but it’s worth retelling here in the context of brand values. Here’s the story: (Seattle Times tells it here) Sara Tucholsky, a senior for the Western Oregon women’s softball team, hit what looked to become a three-run homer against the opposing Central Washington University team. She drove two [...]

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