May 30, 2008
Sometimes you’ve developed your story, you’ve practiced your pitch and perfected your responses to questions. But then you forget an important step. You forget to tell everyone!
My business coach, Andrea Kantor, has been reading my posts and she pointed out that no matter how well I think I am telling my brandtelling story in this [...]
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May 27, 2008
One interesting thing to note about brandtelling is that your story often changes over time (despite the fine Zepplin song title to the contrary). This change in your brand is often natural evolution, things change, the industry changes and your brand (and its story) change with it. Sometimes your change is revolutionary.
Think about Apple and [...]
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