May 2008

Did you remember to tell everyone?

May 30, 2008

Sometimes you’ve developed your story, you’ve practiced your pitch and perfected your responses to questions. But then you forget an important step. You forget to tell everyone! My business coach, Andrea Kantor, has been reading my posts and she pointed out that no matter how well I think I am telling my brandtelling story in [...]

Read the full article →

Is your story complete?

May 27, 2008

One interesting thing to note about brandtelling is that your story often changes over time (despite the fine Zepplin song title to the contrary). This change in your brand is often natural evolution, things change, the industry changes and your brand (and its story) change with it. Sometimes your change is revolutionary. Think about Apple [...]

Read the full article →

Does your trade show booth suck?

May 23, 2008

Yesterday, I attended a well-run, local industry association event that is probably similar to those in your region. Breakfast speaker, Brian Parsley was terrific — motivational with relevant perspectives on customer service and sales (and how the two are inextricably linked). A session on sales growth presented by Rich Isaac, who owns the local Sandler [...]

Read the full article →

What is your best childhood memory?

May 20, 2008

Gavin Heaton at Servant of Chaos (now that is a great name) blog makes a fantastic point when he asks this post’s question “What is your best childhood memory?” He elaborates in his post “What’s Your Brand’s Tag?: “What is your best childhood memory? To explain to me, you need to tell a story. You [...]

Read the full article →

Do you sell off your past?

May 15, 2008

One of the big business stories today is that GE is considering selling off its appliance division. The words the media are using to describe the group include “iconic,” “storied” and “core unit.” Is this a good idea? Is there a way for GE to maintain its storied history while spinning off one of the [...]

Read the full article →

← Previous Entries

Marketing Strategy | Brandtelling Development | Brand Storytelling | Marketing Plan Development
Public Relations | Buzz Building | News Release Writing | Social Media Marketing | Technology PR
Collateral Development | Case Study Writing | Features & Bylined Articles | Podcast & Video Production | Web Content
Media & Presentation Training | Media Training | Presentation Training | Media Training Tips | Presentation Training Tips
Brand Evaluations | Branding Strategy | Rebranding | Choosing a Branding Agency