April 2008

What is Brandtelling?

April 25, 2008

Brandtelling uses a series of brand stories to make your brand relevant to your target market or audience. These can be stories about the company, its products and innovations or its people. Brandtelling is built on the foundation of connecting people through a story that is relevant, real and repeatable. Repeatability is key. Your story [...]

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Are you a "digital storyteller"?

April 25, 2008

Steve Rubel, micropersuasion uber-blogger and social media expert, details some emerging digital careers for marketers. One he calls “digital storytellers,” which I would, of course, call brandteller. Steve notes: “…there is a big market for people who know how to create or cultivate compelling content that pulls in people.” I agree with his premise, but [...]

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What are you doing?

April 24, 2008

Those of you who use twitter will recognize my post title as the question that twitter users should be able to answer in 140 characters or less. Anyone interested in learning more about twitter should take a look at AJ Vaynerchuk’s blog where he discusses twitter niceties for n00bs (like me). I have been trying [...]

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