February 2007

Can You Focus on One Idea?

February 21, 2007

Tip #1: Focus on One Idea We seem to have this fear that the audience is not going to understand what we’re trying to present – so we keep talking, adding more and more points, until our presentation becomes one long, run-on, endless, breathless series of words – just like this sentence. Here’s a better [...]

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Aren’t you a little ashamed?

February 16, 2007

OK, in an earlier post I declared my love for JetBlue. But the ice storm this week in New York, which had passengers stranded on airplanes unable to take off or return to the gates has given me a whole new perspective on JetBlue. After 10 hours of sitting loaded with passengers, JetBlue finally arranged [...]

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Are you using a microscope or a telescope?

February 11, 2007

The other night I was playing with Microsoft Live Search, looking at my home (and realizing that some of my neighbors have awfully large pools) and it occurred to me that I was getting a drastically different view when I zoomed in versus when I zoomed out — even just a little bit. It’s true [...]

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Are you telling the whole story?

February 3, 2007

I once heard someone say that the difference between a gun and a camera was that the gun obliterated what it was pointed at, while the camera obliterated everything else. He was speaking about context, which is something to consider when you’re telling your brand story. When you’re capturing your brand story, what are the [...]

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