February 11, 2007
The other night I was playing with Microsoft Live Search, looking at my home (and realizing that some of my neighbors have awfully large pools) and it occurred to me that I was getting a drastically different view when I zoomed in versus when I zoomed out — even just a little bit.
It’s true of [...]
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February 3, 2007
I once heard someone say that the difference between a gun and a camera was that the gun obliterated what it was pointed at, while the camera obliterated everything else. He was speaking about context, which is something to consider when you’re telling your brand story.
When you’re capturing your brand story, what are the details [...]
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